How unreasonable it is to reuse capitalism by standing up for entrepreneurs who change the world and creating an “ecosystem of good” (part 2)


Unreasonable, is an investment firm that builds a unique “ecosystem for good” that encourages entrepreneurs to tackle some of the world’s greatest challenges.

(For part 1 of this story, please click here)

Afdhel Aziz: Christiana, and you, what inspired you for Unreasonable?

Christiana Musk: Each of our impact entrepreneurs is a seed of enormous potential, and Unreasonable is building the ecosystem of fertile soil, energy and food to help that entrepreneur reach their potential. By focusing on leaders who are working on breakthrough solutions to our biggest global problems, we are betting on them to transform our world. It is a powerful theory of change.

Global problems require innovations from all over the world. So far, we have in our network nearly 300 fellows from nearly 50 countries generating over $ 5.5 billion in income, many of whom are women or BIPOC entrepreneurs. We work hard to ensure that our mentors and investor communities are also diverse and global.

Take Daniel. An entrepreneur who started a business for the sole purpose of helping other entrepreneurs make the world a better place? He is the ultimate example of servant leadership that thrives on helping others reach their potential.

Aziz: Thank you for this sharing Christiana. Who are the other entrepreneurs who inspire you the most?

Musk: Uma Valeti, founder of Foods upside down & Annie Ryu, founder of Jack & Annie’s, both abandoned their medical careers to transform our food system. I believe the meat crisis is the biggest wicked challenge of our time and both are creating new solutions to these problems. Annie figured out how to take the world’s most abundant fruit, jackfruit, and turn it into the healthiest and most delicious plant-based meat substitute there is, while enabling smallholder farmers to expand agroforestry. sustainable in India. (Sustainable agroforestry = one of the best solutions for climate change + feeding the world.)

Uma understood how Make Meat. Period. Not an alternative to meat, but real meat. When you grill the chicken, it caramelizes like chicken, has a chicken smell and taste because it is 100% chicken, no slaughter. With over 50 billion chickens slaughtered each year and demand expected to double, this is a game-changing solution.

When you add that to our colleagues who use cutting edge artificial intelligence to tackle food waste, are developing prefabricated modular bio-digesters to bring clean energy and sustainable farming practices to over 100 million farms around the world, distributing modular desalination machines to deliver clean water and improving aquaculture to make it truly sustainable – we truly have the great leaders of the future of our food system in our unreasonable community!

Aziz: Pratibha, let’s turn to you. Tell us what the Unreasonable Collective is and what its investment thesis consists of?

Pratibha Vuppuluri: Our invitation-only membership club is a community of value-aligned investors who co-invest in top growth-stage tech companies in the areas of climate technology (80%) and the future of work. (20%). We syndicate deals and co-invest alongside reputable VCs that set competitive terms and offer our members the opportunity to support some of the cutting edge technologies of our Fellowship, which currently includes around 280 companies that improve the lives of over 720 million people in over 180 countries. Each transaction is highly organized and controlled, going through a multi-level due diligence approach before being presented to our members. We focus on Phase A and Series B companies with a proven track record and a trajectory of delivering above-market returns for our members.

Aziz: I like the deliberate focus on diversity not only on the founders, but also on the investors. Did this improve the business impact?

Vuppuluri: We’re working hard to transform the investment landscape to truly secure funding for under-represented entrepreneurs, which means we need a more diverse group of investors to fund them. We know that less than 1.3% of the $ 69 trillion in global assets across the four major asset classes are managed by women and people of color. So we created a mandate to build an inclusive network, where at least 50% of our members are women, blacks, aboriginals and people of color, or LGBTQ +. We have found that a diverse investor base both increases the flow of capital to diverse founders and meets the needs of companies who are actively seeking a diverse investor base that can bring smart capital, new insights and in-depth insights. .

For more information on Unreasonable Group, please click here.


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