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Saltaire’s craft brewery, SALT, is expanding rapidly and plans to continue this growth nationwide, acquiring a brewery in London.
Its expansion strategy follows three successful years for the brand.
The newly acquired brewery, SALT London, based on White Hart Avenue in Greenwich, will more than double the production capacity of the SALT brand, preparing for the next phase of growth.
SALT Managing Director Nadir Zairi said: âThis is a really exciting decision for SALT. We have maximized our capacity at SALT Beer Factory North, the addition of a production site in the south will therefore allow us to continue to develop the distribution of our basic range.
âNot only that, but it gives us the freedom to explore the limits of beer through our experimental Hexagon Project line.
âWe’ve always had a desire to take the brand forward, taking it nationwide to do more of what we do best – bringing people together through beer. “
The acquisition includes two valve rooms in the capital which will be renamed Salt craft + Pizza, part of an ongoing commitment to invest in the region.
The tap rooms, based at Market Yard and Royal Arsenal, will offer a specially crafted menu of wood-fired pizzas for visitors to enjoy while sipping on SALT’s latest beers, main line and carefully selected beers. Cocktails, wines and spirits will also be offered.
James Lawson, founder of SALT, added: âIt has always been an ambition to bring our beers to London, and what better way than to have our own outlets in the capital.
âOur London locations are for everyone, whether you’re a craft beer connoisseur or you’re completely new to the scene and want to try something new.
âWe have made excellent faucet collaborations and acquisitions with London breweries and bars over the years and have built great relationships.
âThere is such a presence of craft beer in London that it feels like the perfect time to branch out and make our mark on the city. Our goal is to break the traditional mold and make great craft beer accessible to everyone.